If people don't quickly understand what you do and why it matters to them, better design and more features won't fix it. I help you decide who it's for, what makes it the obvious choice, and how to say it, then carry those words into the product and site myself.

What you get

Positioning: the customers you serve best, the alternative they'd otherwise choose, and why you're better for them.
Message hierarchy: the one-line promise, the three supporting points and the proof for each.
Words that ship: homepage, product copy, pitch deck and launch messages, consistent everywhere.
Brand direction: how the identity should feel, briefed for design (or designed by me).

How I approach it

Position before you brand. A logo can't fix a fuzzy promise. See Positioning vs branding.
Use your customers' words, from real conversations, not internal jargon.
Test it. Messages are tried on real people before they're printed anywhere.
Make it buildable. Because I also design and build, the strategy turns into pages, flows and features, not a document that sits in a folder.

Proof

Positioning canvas: work through your own positioning in the Lab, no sign-in.
Shave the Frog: brand blueprint, identity and a live brand site for a streetwear client.
This website: positioned for four audiences at once, from the research up.

Frequently asked

Should a startup brand before product-market fit? Position early, brand lightly. A clear, testable promise helps you learn faster; a full identity can wait until you know who you're for.

How do I know if I have a positioning problem? If prospects ask "so what do you actually do?", compare you with the wrong alternatives, or only buy on price, positioning is the place to start.

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