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Positioning canvas
Answer six short questions and finish with a positioning statement you can test on real customers this week. Nothing is sent anywhere: your answers stay on your device.
The six questions
- Who is it for? The customers who get the most value, described by their situation, not demographics.
- What would they use instead? The real alternative: a competitor, a spreadsheet, doing nothing.
- What's different about your approach?
- What does that difference make possible for them?
- What proves it? Evidence a stranger would believe.
- What category should they put you in?
What you get
- A one-sentence positioning statement and a short version for your homepage.
- Gentle checks as you write: vague words, claims without proof, and alternatives that aren't real.
- A summary you can copy or save on your device.
Read Positioning vs branding for why this comes before your logo and website.